Ever since Apple introduced the iPhone touch technology has been spreading like wildfire. It has replaced almost all technologies and is indeed the technology of the future. The gesture technology that has been shown in Iron Man and Avengers Movie is also improving day by day and might be available for the common people very soon. It has become the favourite with the young people and the marketers have been trying to find out the reason for pits popularity.
It is quite simple to understand the popularity as we as humans love strokes as shown in the study by Sigmund Freud. We like to touch and be touched and that is the main reason that this technology has caught up so quickly. It is making managing things very easy with less use of power. The advancement in the technology has also helped to increase security as now it is easy to integrate biometrics. Anybody using a touch screen technology knows that it responds to touch only from fingers. How does the screen distinguish between a touch of the animate and inanimate? well, it is just advanced engineering. There are five kinds of touch technologies (1) Resistive (2) Capacitive (3) Infrared (4) Surface acoustic wave and (5) near field imaging. All these technologies are having the feature of easy to use. Is it not easy to touch a button then press it.We will understand more about the technology in the next post.
Last week I was visiting the local bank and came upon a very common technology which we have forgotten about. So I decided to introduce to the world the technology “earphones”. I love Chris Pratt in Guardians of the galaxy with his earphones listening to his favourite music. In many of sci-fi films, we see communication through an ear piece. It is the future of the lovely technology earphone which allows us to do many things which were not possible before its invention. We can listen our brand of music without irritating others, play video games without speakers and much more. When I read about it on various sites and books, the history and development were really amazing.
It is an innovation on earlier ear listening devices, the earliest being the stethoscope used by doctors. The early development saw two types of earphones (1) Used to cover the ears (2) Inserted in the ear for better sound. Using them as devices to listen to music has been done in late 1800. However, the major design innovations did not come until 1980 era. It was the era of Sony’s Walkman and with it came various designs of earphones. People wanted lighter and more comfortable earphones for the portable Walkman. Can you imagine the earphone industry grew 800% from 1985 to 1995? The finance behind the technology is very interesting and maybe worth looking at in another post,
However, these constant technological changes cost us money and technology today is changing rapidly. To keep up with the changes sometimes we might have to take out a loan, If you want to know about cash loans read more here.
Another design boom came when Apple introduced the iPod. Yes, folks earphones are closely linked to innovation in music. The white iPod earphones became a sort of status symbol. It was the best design in earphones done by Jonathan Ive. Later in 2012 Apple revised the design and named it ear pods. So this is a small technology which has changed our lives – has it affected yours, tell me if it has and how?
Technology has completely changed the way people communicate. Just revisiting my school days, phones were fixed and very few people had access to them. Smartphone technology has completely transformed the way people communicate. Now you can browse the Internet while travelling thanks to mobile Internet and also talk to people across the globe. This was not possible at all just 15 years ago. The Internet and smartphones have taken communication to a completely new level in a very short period of time. Internet calling can be done from phones, with WhatsApp calls and other options like Google Talk, both of which allow international calls to be easy and cheap. The iPhone 6 has a camera that challenges most stand-alone cameras, which means cameras will become a redundant technology in the near future. So, what are we losing, despite gaining so much through being connected and being able to do so many things? Well, it is the good old days with friends, hanging out without worrying about phone calls or Facebook updates. There is no peace with 24-7 availability unless you are in a remote area with no connection. But that area is hard to find nowadays. We have to live with the invasion of privacy, but every facility comes with a cost.
Apple Pay the newest technological endeavor of Apple Inc. is really fascinating. But the question is Is it going to replace the Credit Cards? The following steps taken by Apple are really promising to do so.
The Resources are with customers and investors
Apple has tied up with the major banks and financial players. But they do not hold the resources wholly. The customers are not ready to embrace this technology. They have security concerns as well about the information theft. This has been magnified with the recent incidents of fraudulent transactions. A recent news article on The Wall Street Journal has illustrated the shortcomings. The data thefts are happening mostly at retailers’ end.
Apple is acting as if the technology will succeed. That is a big assumption and may not be so. The biggest hurdle is the extra payment that needs to be done for the technology. The end-user will be concerned with the above two worrying factors.
Large companies’ growth needs are larger and not satisfied with small markets
The profit of Apple Pay will be insignificant with the current dynamics of Apple Inc. But the good thing is Apple has realized well that this technology has the future. Now it may be an insignificant market but has huge potential for growth.
The response of Apple is the same harnessing response and setting up of a separate division. Apple too acknowledges it to be a disruptive technology at the moment.
Non existing Markets cannot be analyzed
At present the market for Apple Pay is very limited. The company has done research but it is limited as it completely new technology.
However Apple is proactive in this case and has a separate group of people looking after the matter. They also have a department which is looking after the failure aspect of the technology. So, the way it is being handled, it is sure to succeed.